By Anjuli Davies and Sven Nordenstam
LONDON/STOCKHOLM (Reuters) - U.S. conglomerate General Electric Co
GE Money Bank, established in the Nordic market in 1993, is part of General Electric's finance arm GE Capital, which is working with Bank of America Merrill Lynch
Both GE and Bank of America declined to comment.
GE is seeking to reduce its exposure to the volatile banking sector, which hurt the company during the 2008 financial crisis.
Potential buyers for GE Money Bank Nordics include private equity firms as well as strategic players with a consumer finance presence in the region, the sources said.
GE Money Bank Nordics employs 800 people with a presence in Denmark, Norway and Sweden. It is active in loans and credits, credit cards, deposits and insurance.
GE is aiming to increase its earnings mix to at least 70 percent from its industrial manufacturing businesses by 2016, up from about 55 percent last year, which would reduce the profit contribution from its GE Capital business to about 30 percent.
Earlier this month, GE's North American credit card unit filed for an initial public offering, the first step in GE's previously disclosed plan to exit retail finance in the region. The credit card unit, to be known as Synchrony Financial, could be worth more than $20 billion, according to analysts.
The conglomerate has already sold its consumer credit business in Austria and Germany to Spanish bank Santander
Bank of America also acted as joint bookrunner on the Cembra flotation in October.
The smaller GE Capital that remains will focus on lending in sectors that complement GE's industrial businesses, such as aviation and energy, as well as to middle-market businesses and in commercial real estate.
GE shares slipped 5 cents to $25.83 in Monday afternoon trading on the New York Stock Exchange. The stock, which is among the 30 in the Dow Jones industrial average, has dropped more than 7 percent this year, underperforming the broader U.S. market.
($1 = 0.7258 Euros)
(Additional reporting by Arno Schuetze in Frankfurt and Lewis Krauskopf in New York; Editing by Mark Potter and Jan Paschal)