The 59 year old will open the doors to the Hogan's Beach venue in Tampa, Florida on Monday (31Dec12) - and he hopes his fame will bring customers flocking to the venue.
He tells the Tampa Bay Times, ""It's going to be Jimmy Buffett's (Margaritaville) times 10; Hooters times 10. It's a logical extension of the Hogan brand, with my image and likeness.
""In 36 years I've become so tangible to the public, and not just Americans. We have a chance to have an international draw. I see myself almost like a general manager, creatively.""
And Hogan is hopeful of landing a reality TV deal to document his new venture: ""I just went out to Los Angeles to pitch Hogan's Beach. (Cable channel) CMT is very interested.""